Structured data (schema markup)
Structured data — often called schema markup — is code added to a webpage that explicitly labels what its content means: a service, a review, a FAQ, a business location. It removes the guesswork for search engines and AI systems trying to understand a page.
Without structured data, a search engine or AI system has to infer what a page is about from raw text — which works, but imperfectly. Structured data (usually written as JSON-LD) states it directly: this block of text is a FAQ, this is a service offering, this is a customer review, this business is located in Miami, Florida.
That clarity matters more, not less, in the era of AI answer engines. A system deciding whether to cite a business as the answer to a question favors pages where the relevant facts are explicitly marked up rather than buried in prose it has to parse.
Andflow adds structured data to every page it builds — FAQPage, Service, and ProfessionalService/LocalBusiness schema depending on the page — as a standard part of both the web design and the SEO + GEO engagement, not an add-on.
FAQ
Does structured data affect Google rankings directly?
It's not a direct ranking factor on its own, but it improves how search engines and AI systems understand and trust a page, which affects both rich results in classic search and whether a page gets cited by AI answer engines.
Can structured data be added to an existing site without a redesign?
Yes — schema markup is added in code (usually JSON-LD in the page head) and doesn't require changing how the page looks or is built.